First-Party Data
Compare 25 first-party data tools to find the right one for your needs
🔧 Tools
Compare and find the best first-party data for your needs
RudderStack
An open-source, developer-focused CDP that helps businesses build their customer data pipelines.
Optimove
A customer-led marketing platform that combines a CDP with multichannel marketing automation.
Hightouch
A leading Reverse ETL platform that helps businesses sync data from their warehouse to downstream tools.
Census
A Reverse ETL platform that syncs data from your warehouse to your go-to-market tools.
Twilio Segment
A leading CDP that helps businesses collect, clean, and control their customer data.
ActionIQ
A composable CDP that helps enterprise brands create personalized customer experiences.
Amperity
An AI-powered CDP that helps enterprise brands unify and activate their customer data.
Klaviyo
A marketing automation platform with a built-in CDP for e-commerce businesses.
Snowplow
A behavioral data platform that helps businesses create and manage their own first-party data.
Braze
A customer engagement platform that includes CDP capabilities for real-time personalization.
mParticle
A CDP that helps brands unify customer data and orchestrate personalized experiences.
Iterable
A customer engagement platform that helps brands deliver personalized experiences at scale.
Zeta Global
A data-driven marketing technology company that offers a CDP as part of its platform.
Tealium AudienceStream CDP
A CDP that helps businesses unify their customer data and drive real-time, personalized experiences.
Lytics
A customer data platform that helps marketers deliver more relevant and personalized experiences.
BlueConic
A pure-play CDP that helps businesses unify and activate their first-party data.
Treasure Data
An enterprise-grade CDP that helps businesses unify customer data and drive growth.
Customer.io
A messaging platform that helps businesses send targeted emails, push notifications, and SMS.
Salesforce Data Cloud
A real-time platform for data sharing and automation across the Salesforce ecosystem.
Microsoft Dynamics 365 Customer Insights
A CDP from Microsoft that helps businesses unify and understand their customer data.
Adobe Real-Time CDP
An enterprise-grade CDP that unifies customer data to create real-time customer profiles.
Acquia CDP
An enterprise-grade CDP that helps businesses create a single view of the customer.
Sitecore CDP
A composable CDP that helps businesses deliver personalized experiences across every touchpoint.
Oracle Unity Customer Data Platform
An enterprise CDP that helps businesses unify customer data and deliver personalized experiences.
SAP Customer Data Platform
An enterprise CDP that helps businesses connect and understand their customer data.