First-Party Data

Compare 25 first-party data tools to find the right one for your needs

🔧 Tools

Compare and find the best first-party data for your needs

RudderStack

The Composable Customer Data Platform for Developers.

An open-source, developer-focused CDP that helps businesses build their customer data pipelines.

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Optimove

The #1 CRM Marketing Solution for iGaming and Sports Betting.

A customer-led marketing platform that combines a CDP with multichannel marketing automation.

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Hightouch

The Composable Customer Data Platform that activates your data warehouse.

A leading Reverse ETL platform that helps businesses sync data from their warehouse to downstream tools.

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Census

The #1 Data Activation Platform, powered by Reverse ETL.

A Reverse ETL platform that syncs data from your warehouse to your go-to-market tools.

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Twilio Segment

The Customer Data Platform that puts customers first.

A leading CDP that helps businesses collect, clean, and control their customer data.

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ActionIQ

The Composable Customer Data Platform for the Enterprise.

A composable CDP that helps enterprise brands create personalized customer experiences.

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Amperity

The first-party data foundation for enterprise consumer brands.

An AI-powered CDP that helps enterprise brands unify and activate their customer data.

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Klaviyo

The platform that powers smarter digital relationships.

A marketing automation platform with a built-in CDP for e-commerce businesses.

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Snowplow

Create and consume your own rich, high-quality behavioral data.

A behavioral data platform that helps businesses create and manage their own first-party data.

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Braze

The leading customer engagement platform.

A customer engagement platform that includes CDP capabilities for real-time personalization.

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mParticle

The AI-powered, real-time Customer Data Platform.

A CDP that helps brands unify customer data and orchestrate personalized experiences.

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Iterable

The AI-powered customer engagement platform.

A customer engagement platform that helps brands deliver personalized experiences at scale.

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Zeta Global

The Data-Cloud for Marketers.

A data-driven marketing technology company that offers a CDP as part of its platform.

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Tealium AudienceStream CDP

The most trusted and comprehensive Customer Data Platform.

A CDP that helps businesses unify their customer data and drive real-time, personalized experiences.

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Lytics

The Composable CDP for the Modern Marketer.

A customer data platform that helps marketers deliver more relevant and personalized experiences.

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BlueConic

The Customer Data Platform that Liberates Your First-Party Data.

A pure-play CDP that helps businesses unify and activate their first-party data.

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Treasure Data

The Enterprise Customer Data Cloud.

An enterprise-grade CDP that helps businesses unify customer data and drive growth.

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Customer.io

The automated messaging platform for tech-savvy marketers.

A messaging platform that helps businesses send targeted emails, push notifications, and SMS.

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Salesforce Data Cloud

Connect all your customer data to power AI and real-time experiences.

A real-time platform for data sharing and automation across the Salesforce ecosystem.

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Microsoft Dynamics 365 Customer Insights

Create personalized experiences with a real-time customer data platform.

A CDP from Microsoft that helps businesses unify and understand their customer data.

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Adobe Real-Time CDP

Deliver personalized customer experiences in the moments that matter.

An enterprise-grade CDP that unifies customer data to create real-time customer profiles.

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Acquia CDP

The Open Digital Experience Platform.

An enterprise-grade CDP that helps businesses create a single view of the customer.

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Sitecore CDP

Create unforgettable digital experiences.

A composable CDP that helps businesses deliver personalized experiences across every touchpoint.

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Oracle Unity Customer Data Platform

Connect all your customer data to make every interaction matter.

An enterprise CDP that helps businesses unify customer data and deliver personalized experiences.

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SAP Customer Data Platform

Deliver personalized experiences with a trusted customer view.

An enterprise CDP that helps businesses connect and understand their customer data.

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