Amplitude
The Digital Analytics Platform.
Overview
Amplitude provides a comprehensive suite of tools for product analytics, helping businesses to understand the entire customer journey. It enables teams to analyze user behavior, identify paths that lead to conversion, and improve customer retention through deep data insights.
✨ Key Features
- Behavioral cohorts
- Funnel analysis
- Retention charts
- User journeys
- Experimentation analysis
- Customer Data Platform (CDP)
🎯 Key Differentiators
- Integrated Customer Data Platform (CDP)
- Built-in experimentation and feature flagging tools
- Scalability for very large data volumes
Unique Value: Provides a single platform to not only analyze user behavior but also to manage customer data and run experiments, unifying the product development lifecycle.
🎯 Use Cases (4)
✅ Best For
- Digital product optimization
- Customer lifecycle analysis
- Growth marketing experimentation
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Simple marketing website traffic analysis
- Companies without a dedicated product or data team
🏆 Alternatives
Offers a broader feature set than Mixpanel, including a native CDP and experimentation, making it an all-in-one solution for larger teams.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Up to 100k monthly tracked users (MTUs)
🔄 Similar Tools in Analytics
Google Analytics
A web analytics service that tracks and reports website traffic....
Mixpanel
An event-based product analytics platform for web and mobile....
Heap
A digital insights platform that automatically captures all user data....
Hotjar
A product experience insights platform for web and mobile....
HubSpot Marketing Hub
An all-in-one marketing automation and analytics platform....
Semrush
An all-in-one marketing toolkit for digital marketing professionals....