Entertainment Data Oracle (EDO)
Data, measurement and analytics company that powers the success of marketing, research and creative professionals.
Overview
Founded by actor Edward Norton and Daniel Nadler, EDO is a data, measurement, and analytics company that measures the effectiveness of TV advertising. It tracks the moments of consumer engagement (like online search) that are prompted by ad airings, providing real-time, predictive, and historical data to help advertisers optimize their campaigns and drive better business outcomes.
✨ Key Features
- AdEngage advertising database
- Outcomes measurement for TV ads
- Competitive intelligence
- Cross-platform reporting
- Audience optimization
- Measures search engagement lift from ad airings
🎯 Key Differentiators
- Focuses on consumer intent by measuring online search engagement
- Massive database of TV ad airings scored for effectiveness
- Provides predictive analytics for campaign optimization
Unique Value: Provides a currency-grade measure of consumer intent and ad effectiveness by linking TV ad exposure to online search behavior at scale.
🎯 Use Cases (4)
✅ Best For
- Used by all major movie studios to measure the impact of their TV advertising.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Directly tracking box office ticket sales
🏆 Alternatives
Offers a more direct measure of consumer intent (search) compared to traditional reach and frequency metrics provided by competitors.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
💰 Pricing
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