Foundry ABM (formerly Triblio)
Activate buyers with orchestrated, multi-channel ABM.
Overview
Foundry ABM, which was formerly Triblio, is an account-based marketing platform focused on orchestrating multi-channel marketing and sales plays. The platform helps B2B marketers unify buyer data, run targeted advertising, personalize website experiences, and equip sales teams with actionable account insights. A key feature is its orchestration canvas, which allows marketers to build and automate complex, multi-step buyer journeys. As part of Foundry (formerly IDG), it leverages extensive first-party data and media reach.
✨ Key Features
- Account-Based Advertising
- Website Personalization and Chat
- Sales Activation and Insights
- Purchase Intent Data
- ABM Analytics and Measurement
- Campaign Orchestration Canvas
🎯 Key Differentiators
- Strong campaign orchestration and journey-building capabilities
- Leverages Foundry's extensive first-party intent data and media network
- Focus on sales and marketing alignment through orchestrated plays
Unique Value: Orchestrate and automate personalized, multi-channel buyer journeys for your target accounts, powered by deep first-party intent data.
🎯 Use Cases (4)
✅ Best For
- Website personalization for target accounts
- Sales and marketing orchestration
- Leveraging Foundry's intent data for campaign targeting
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses looking for a simple, plug-and-play solution
- Teams that only need a single-channel advertising tool
🏆 Alternatives
Offers more advanced and visual campaign orchestration tools compared to many competitors, and benefits from the unique data assets of its parent company, Foundry.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All clients receive dedicated support tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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