G2
The world's largest and most trusted software marketplace.
Overview
G2 is a platform where users can discover, review, and manage business software. For product marketers, it's an invaluable source of competitive intelligence. By analyzing competitor profiles, reviews, and G2 Grid reports, marketers can understand customer sentiment, identify competitor strengths and weaknesses, and see how they stack up in the market based on real user feedback.
✨ Key Features
- User Reviews and Ratings
- G2 Grid Reports (Market Quadrants)
- Competitor Comparisons
- Market Trend Reports
- Buyer Intent Data
- Review Generation Tools
🎯 Key Differentiators
- Large volume of in-depth, verified user reviews
- Proprietary G2 Grid methodology for market visualization
- Buyer intent data to identify accounts researching your category
Unique Value: Provides an unbiased, real-time view of the competitive landscape based on the authentic voice of the customer, helping businesses make better decisions.
🎯 Use Cases (4)
✅ Best For
- Competitive Analysis
- Product Marketing
- Market Research
- Sales Enablement
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time website change tracking
- SEO/PPC analysis
🏆 Alternatives
G2 is often considered to have a larger volume of reviews for B2B SaaS products and its Grid reports are a widely recognized industry standard for comparing software.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Paid vendor plan tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Free to browse reviews and reports.
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