Google Ads Data Hub
Custom analysis of your advertising campaigns.
Overview
Ads Data Hub (ADH) is a solution built on Google BigQuery that allows advertisers to analyze their event-level Google campaign data in a secure, privacy-centric environment. It enables the joining of first-party data with Google's ad data (from Google Ads, DV360, YouTube) to unlock custom insights, perform attribution analysis, and better understand the customer journey, all while respecting user privacy.
✨ Key Features
- Access to event-level Google ad campaign data
- Joins first-party data with Google data
- Built on Google BigQuery
- Privacy checks and aggregation requirements
- Custom, flexible analysis using SQL
- Integration with other Google Cloud services
🎯 Key Differentiators
- The only way to get event-level data from Google's advertising ecosystem
- Deep integration with the Google Cloud and Google Marketing Platform ecosystems
- Leverages the power and scalability of BigQuery
Unique Value: Provides a privacy-safe way to get granular insights from Google's walled garden by allowing advertisers to join their first-party data with Google's vast advertising data.
🎯 Use Cases (5)
✅ Best For
- Measuring the true impact of YouTube ads on conversions
- Understanding audience overlap between different campaigns
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Analysis of non-Google media
- Real-time analysis or activation
- Users unfamiliar with SQL or BigQuery
🏆 Alternatives
Unlike platform-agnostic clean rooms, it provides direct, unparalleled access to Google's own event-level advertising data, which cannot be obtained elsewhere.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Google Cloud Support Tiers (Standard, Enhanced, Premium) tier)
🔒 Compliance & Security
💰 Pricing
Free tier: No charge for ADH itself, but customers pay for their own BigQuery compute and storage costs.
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