Nielsen Media Research
Audience is everything.
Overview
Nielsen Media Research is an American firm that measures media audiences, including television, radio, theatre, films, and newspapers. It is best known for the Nielsen ratings, an audience measurement system that has long been a deciding factor in the television industry.
✨ Key Features
- Television audience measurement (Nielsen ratings)
- Radio audience measurement
- Newspaper and print media measurement
- Digital and cross-media measurement
- Market research for the film industry
🎯 Key Differentiators
- The long-standing industry standard for television audience measurement.
- A robust and representative panel of households for data collection.
Unique Value: Provides the definitive measure of media audiences, enabling the industry to transact with confidence and make informed decisions.
🎯 Use Cases (4)
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Consumer packaged goods sales data (handled by NielsenIQ)
🏆 Alternatives
Offers a more established and widely accepted currency for media measurement compared to newer players in the market.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
💰 Pricing
Free tier: NA
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