Wistia

The video marketing platform for business.

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Overview

Wistia is a video marketing platform designed to help businesses generate leads, engage audiences, and track video performance. It offers a customizable player, detailed analytics, and integrations with marketing automation tools.

✨ Key Features

  • Lead generation tools (turnstiles, CTAs)
  • Advanced video analytics and heatmaps
  • A/B testing for video thumbnails
  • Customizable player and branding
  • Integration with marketing automation platforms
  • Podcast hosting

🎯 Key Differentiators

  • Deep focus on video marketing and lead generation
  • Detailed analytics and heatmaps
  • Strong integrations with marketing automation platforms

Unique Value: Helps businesses turn their videos into powerful marketing assets with tools for lead capture, engagement tracking, and marketing automation integration.

🎯 Use Cases (4)

Video marketing and lead generation Product marketing and tutorials Sales enablement and video prospecting Internal training and communications

✅ Best For

  • B2B companies use Wistia for lead generation and product marketing.
  • Sales teams use it to create and share personalized videos.
  • Marketing teams leverage its analytics to optimize video content.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Creators looking for a large, public audience (YouTube is better)
  • Users needing a simple, free video hosting solution

🏆 Alternatives

Vimeo Vidyard Brightcove

Offers more advanced marketing features and analytics than Vimeo, with a stronger focus on SMBs compared to enterprise-focused platforms like Brightcove.

💻 Platforms

Web API

🔌 Integrations

HubSpot Marketo Pardot Salesforce Zapier Slack Google Analytics

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Advanced tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

$19.00/mo
Free Tier Available

Free tier: 10 videos, 1 channel, 250 subscribers

Visit Wistia Website →