Xandr

Powering a global marketplace for premium advertising.

Overview

Xandr, formerly AppNexus and now part of Microsoft, operates a global marketplace for digital advertising. The platform consists of Xandr Invest, a strategic buying platform (DSP) for advertisers, and Xandr Monetize, a strategic selling platform (SSP) and ad server for publishers. Xandr Monetize provides publishers with holistic inventory management, yield analytics, and tools for programmatic and direct-sold campaigns across display, video, and CTV.

✨ Key Features

Monetize Ad Server
Monetize SSP for programmatic sales
Prebid-powered header bidding
Advanced Yield Analytics and Forecasting
Holistic Inventory Management
Support for Video, CTV, Display, and Mobile
Private Marketplace (PMP) capabilities
Audience targeting and data management

🎯 Key Differentiators

Integration with Microsoft's ecosystem, including access to Microsoft Audience Network data.
End-to-end platform with both buy-side (Invest DSP) and sell-side (Monetize SSP) capabilities.
Strong focus on enterprise-level publishers and agencies.
Advanced analytics and forecasting tools.

Unique Value: Offers a unified platform for publishers to manage all their inventory and demand channels with powerful data and analytics capabilities, enhanced by its integration with the Microsoft ecosystem.

🎯 Use Cases (4)

Full-stack ad management for digital publishers Monetizing video and display inventory through programmatic channels Managing direct-sold and programmatic campaigns in a single platform Creating curated inventory packages for advertisers

            ✅ Best For
            Yield optimization for large news and media websites
Programmatic ad serving for video publishers
Cross-platform monetization for publishers with web and mobile app properties

        

💡 Check With Vendor

Verify these considerations match your specific requirements:

Publishers with less than 10 million monthly pageviews (due to traffic requirements)
Companies looking for a simple, self-service ad server without programmatic features

🏆 Alternatives

Google Ad Manager Magnite OpenX

Provides a more integrated buy- and sell-side offering compared to pure-play SSPs, and offers unique data assets through its connection to Microsoft.

💻 Platforms

Web API CTV Mobile

🔌 Integrations

Microsoft Advertising Platform Prebid Permutive Adjust Amazon DSP Various DSPs and data providers

🛟 Support Options

✓ Email Support
✓ Phone Support
✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ ISO 27001 ✓ SOC 1 ✓ SOC 2 ✓ SOC 3 ✓ GDPR ✓ CCPA

💰 Pricing

Contact for pricing

Visit Xandr Website →