Optable
Data Collaboration, Reimagined for Advertising.
Overview
Optable provides a secure, privacy-preserving data collaboration platform and clean room designed for publishers, advertisers, and the entire advertising supply chain. It enables secure data matching, audience analysis, and activation in a decentralized manner. The platform is built to be interoperable and easy to use, helping to facilitate the transition to a privacy-first, post-cookie advertising world.
✨ Key Features
- Decentralized architecture (no central data store)
- Designed for the advertising ecosystem
- Interoperable with other data platforms
- User-friendly interface for ad-ops and marketers
- Privacy-preserving identity solutions
- Secure multi-party computation techniques
🎯 Key Differentiators
- Laser-focused on the needs of the advertising ecosystem.
- Founded by a team with deep experience in adtech (creators of Ad-Juggler).
- Emphasis on ease of use and interoperability for publishers and brands.
Unique Value: Provides a simple and secure way for the advertising ecosystem to collaborate on first-party data, enabling effective targeting and measurement in a privacy-first world.
🎯 Use Cases (5)
✅ Best For
- A publisher securely matching its subscriber data with an advertiser's customer list to create a high-value target segment.
- An advertiser analyzing reach and frequency across multiple publisher partners.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Non-advertising use cases (e.g., healthcare, finance).
- Deep data science collaboration requiring complex Python/R models.
🏆 Alternatives
Offers a more tailored and intuitive experience for advertising use cases compared to general-purpose data clean rooms, with a focus on the specific workflows of publishers and advertisers.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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