Google Ad Manager

A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging.

Overview

Google Ad Manager is a comprehensive ad management platform for large publishers with significant direct sales. It provides granular controls and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges. It offers Dynamic Ad Insertion (DAI) for video, allowing publishers to monetize video content with server-side ad insertion for a seamless, TV-like experience across live streams and video on demand.

✨ Key Features

Dynamic Ad Insertion (DAI)
Server-Side Ad Insertion (SSAI)
Video Ad Serving for In-stream, Out-stream, Rewarded Video
Programmatic Monetization (Ad Exchange)
Advanced Audience Targeting
Unified Reporting and Analytics
Inventory Management for Web, Mobile Apps, Video, and Games
Support for VAST and VMAP standards

🎯 Key Differentiators

Deep integration with Google's advertising ecosystem (AdSense, Ad Exchange, DV360)
Robust programmatic capabilities
Comprehensive free tier for small to medium publishers

Unique Value: Provides a unified platform to manage all ad sources (direct and programmatic) and monetize content across all screens, backed by Google's powerful ad technology and demand.

🎯 Use Cases (4)

Monetizing live and on-demand video content Managing direct-sold and programmatic ad campaigns Serving ads across websites, mobile apps, and CTV Optimizing ad revenue through unified auctions

            ✅ Best For
            Server-side ad insertion for live sports streaming
Programmatic ad delivery for news publishers
Cross-platform ad campaign management for large media companies

        

💡 Check With Vendor

Verify these considerations match your specific requirements:

Small publishers with minimal direct sales (Google AdSense is a better fit)

🏆 Alternatives

FreeWheel Magnite Xandr

Offers a more integrated programmatic solution and a more accessible free tier compared to some enterprise-only competitors.

💻 Platforms

Web iOS Android API CTV

🔌 Integrations

Google AdSense Google Ad Exchange Google Analytics Google BigQuery Various SSPs and Ad Networks IMA SDK for video players API for third-party systems

🛟 Support Options

✓ Email Support
✓ Live Chat
✓ Dedicated Support (Ad Manager 360 tier)

🔒 Compliance & Security

✓ GDPR ✓ SSO ✓ GDPR ✓ CCPA ✓ IAB Tech Lab Certified

💰 Pricing

Contact for pricing

Free Tier Available

Free tier: Up to 90 million monthly impressions in the USA (thresholds vary by country).

Visit Google Ad Manager Website →