Magnite

The world's largest independent sell-side advertising company.

Overview

Magnite was formed through the merger of Rubicon Project and Telaria, and later acquired SpotX and SpringServe. It operates as the world's largest independent sell-side advertising platform, providing technology for publishers to monetize their content across all screens and formats. Its SpringServe division provides a leading independent ad server specifically for video and CTV, offering features like server-side ad insertion and advanced pod management.

✨ Key Features

SpringServe Video Ad Server
Server-Side Ad Insertion (SSAI) / Ad Stitching
Ad Pod and VMAP Management
Programmatic SSP for CTV, Video, Display, Audio
Video Header Bidding
Unified Reporting and Analytics
Inventory Curation and Management
Live and VOD Monetization

🎯 Key Differentiators

Largest independent sell-side platform, offering an alternative to walled gardens
Strong focus and leading technology for CTV and streaming video (Magnite Streaming & SpringServe)
Omnichannel capabilities across all formats
Commitment to open-source standards like Prebid

Unique Value: Offers publishers an independent, powerful, and unified platform to monetize their entire ad inventory across all formats, with a particular strength in the high-value CTV and streaming video space.

🎯 Use Cases (4)

Monetizing CTV and OTT channels Managing programmatic advertising for large publishers Serving video ads for live and on-demand content Optimizing ad yield across multiple demand sources

            ✅ Best For
            Powering programmatic ad sales for major streaming services
Ad serving for FAST channels
Omnichannel monetization for publishers with diverse digital properties

        

💡 Check With Vendor

Verify these considerations match your specific requirements:

Small bloggers or app developers with limited traffic
Advertisers looking for a demand-side platform (DSP)

🏆 Alternatives

Google Ad Manager Xandr FreeWheel Publica

As an independent platform, it provides an unconflicted alternative to platforms owned by large media companies or demand-side players, with a strong focus on publisher tools and control.

💻 Platforms

Web iOS Android CTV API

🔌 Integrations

Prebid.js FreeWheel LiveRamp Acxiom Anoki ContextIQ Various DSPs and data providers

🛟 Support Options

✓ Email Support
✓ Phone Support
✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ ISO 27001 ✓ ISO 27017 ✓ ISO 27018 ✓ ISO 27701 ✓ SOC 1 Type 2 ✓ SOC 2 Type 2 ✓ SOC 3 ✓ GDPR ✓ CCPA/CPRA ✓ Data Privacy Framework (DPF)

💰 Pricing

Contact for pricing

Visit Magnite Website →